Arm & Hammer Charcoal White gently removes impurities from the tooth's enamel surface that can cause daily stains, removing 100% more surface stains*.

While the Active Calcium works to rebuild and restore enamel surface giving you twice the enamel strength compared to your regular toothpaste**.

• For clinically proven whiter smile in 3 days, with regular use*
• Twice the enamel strengthening compared to a regular toothpaste**
• Peppermint for long lasting freshness

Specially formulated with Baking Soda, nature's clinically proven cleaner manufactured from Trona. A naturally occurring mineral formed from evaporated natural saltwater lakes in Green River, Wyoming, USA since 1867.

How to use:
Directions: Children under 7: Use a pea-sized amount and supervise brushing to minimise swallowing. In case of intake of fluoride from other sources, consult a dentist or doctor.

* With twice daily brushing than a regular toothpaste when used as directed.